Costs for these products vary depending on the complexity of formula or the development and production processes required for its manufacture. The ideal standard of beauty is a social principle, driven by current norms, therefore it would be difficult to label all anti-aging cream users as having similar demographic buying trends. However, there is clearly a trend that is driving consumers to seek anti-aging creams and they are willing to absorb the varying costs of these products in the pursuit of, at least, their own version of ideal youth and beauty. Research indicates that anti-aging creams have some level of effectiveness in relation to their chemical structures and blend of ingredients. Different delivery systems for intended active ingredient outcomes are blended into unique compounds that distinguish one cream from another competitor on the market. However, the cosmetics industry has not instilled any beauty standard in the pursuit of economic exploitation in consumer markets, they are providing valuable products that provide physical and/or emotional satisfaction from buyers in multiple market segments. Beauty is in the eye of the beholder when it comes to anti-aging products. Anti-aging creams are already regulated by the Food amp. Drug Administration in multiple areas, including research and development and marketing based on the level of risk posed to buying consumers (fda.org, 2010).